NFT DRIP 3: SHOETOPIA
SHOES 53045 celebrated on March 24, 2022 the first-ever Metaverse Fashion Week on Decentraland with a brand-new collection, Shoetopia, featuring a new style, Bump’Air 3D— both physical shoes as well as an NFT phygital + NFT and bonus extras! Bump’Air 3D is a new take on the brand’s signature low-top bubble air sneaker with a futuristic 3D-printed upper.
In celebration of Metaverse Fashion Week on Decentraland, SHOES 53045 also partnered with NFT platform Bitski and Metaverse Advertisement DAO (MAD) to offer NFT and phygital versions of Bump’Air 3D, which was available at the SHOES 53045 pop-up gallery in Decentraland during Metaverse Fashion Week, together with a Ukraine-focused charity NFT version of the shoe — and an audio meditation for healing the feet. The Shoetopia collection and campaign are inspired by a utopian vision for the future, where people feel calm and grounded thanks to the auras emanating from their feet. The shoes’ organic grid 3D printed uppers evoke futuristic architecture, while the virtual versions feature colorful gradient auras.
The physical Bump’Air 3D (US$450), available in classic Black and White on www.shoes53045.com, features a 3D-printed layer over mesh, adding a new dimension to the brand’s beloved Bump’Air low top. The breathable design is ideal for warmer weather, and both strikingly futuristic and subtle enough for everyday wear.
The NFT and phygital offerings were available to purchase on the SHOES 53045 Bitski storefront as well as the SHOES 53045 Metaverse Fashion Week pop-up gallery in Decentraland.
1/ 3 NFT styles with colorful gradient auras:
- Bump’Air 3D White + , a virtual version of Bump’Air 3D White lit from within by a colorful aura. 100 units - US$120.
- Bump’Air 3D Black + , a virtual version of Bump’Air 3D Black lit from within by a colorful aura. 100 units - US$120.
- Bump’Air 3D Peace, in the blue and yellow of the Ukrainian flag, will be sold with all proceeds going to support Ukrainian refugees via Nova Ukraine, one of the largest Ukraine aid organizations. 100 units - US$120.
2/ 2 Bump’Air 3D Phygital bundles
- Bump'Air 3D White Phygital (NFT White + and white physical pair): 50 units - US$570
- Bump'Air 3D Black Phygital (NFT Black + and Black physical pair ): 50 units - US$570
In keeping with the aura theme, SHOES 53045 also release Step into Healing, a meditation audio for grounding and healing the feet, as an NFT. 100 units were available for free (first come, first serve) to our Discord subscribers. The meditation was led by writer and healer Eviana Hartman, with visuals by Gabrielle Rosenstein and music by Morgan Doctor.
On Decentraland, SHOES 53045 experience in two immersive rooms open to all visitors: a gallery for purchasing the NFT and phygital products, and a meditation room, where the meditation audio will be playing and users can kick back and relax.
The NFTs are packed with AR virtual experiences for enjoying the shoes